IGTV is a short form of Instagram Television. IGTV is the destination of longer-form type video content on the Instagram application. IGTV is an excellent channel for step-by-step tutorials, styling tips, and showcase products – the type of content format really goes well with followers and audiences and helps you build long-term relationships with audiences. 

IGTV is an answer to the YouTube platform, a platform optimized for mobile for watching video content that is up to sixty minutes long. At first, Instagram TV just held up vertical video (9:16). But after that, IGTV supports horizontal video formats (16:9) to open up the latest opportunities for influencers and creators to share videos on YouTube already.  You can buy IGTV views to grab more attention for your videos. When publishing a new video, users can share a preview of up to fifteen seconds to their IG feed, and This is one of the most effective ways to get exposure on your Instagram TV and boost video views. 


In addition, a new tab will be available on your IG profile once you have shared a video; this is the place where visitors can find all your Instagram TV series and videos in one place. Instagram TV also has its own dedicated tab on the IG Explore page, and it is a huge chance to grow your reach and attract new audiences. Videos on IGTV are curated by the Instagram algorithm based on the user’s historical interactions and engagement. 

Recently, IGTV has released the latest features to help creators and businesses make money on the platform. To grow your business buy IGTV likes  for your videos. The shopping feature of IGTV lets the businesses directly tag the products within their video content so that audiences can tap to shop while consuming the video content seamlessly.  


IGTV ads are another way to earn money on IG for creators. Follow the below technical specifications for the best results: MP4 is the video format for ITV. The length of the video must be at least 1 minute long. And the maximum length of the video is fifteen minutes if you upload the video from mobile devices and sixty minutes when you are uploading from the web. If you are uploading the videos in less than ten minutes, then the video file size is 650MB, and  If you are uploading the videos up to sixty minutes, then the size of the video file is 650MB. You can upload the videos in two different orientations, horizontal (landscape) or vertical (portrait). The aspect ratio for vertical video is 9:16, and the aspect ratio of horizontal video is 16:9. You can also post the fifteen-second preview of your IGTV video in your Instagram feed.

Ensure that your introduction has a strong hook to capture the attention of the viewers and audiences. With the help of the “Facebook Creator Studio,” now you can automatically schedule Instagram TV videos to post to your IG feed. The series feature of IGTV is a huge opportunity for businesses and brands.   A great way to allow viewers to know what they can expect from you exactly is by creating different series.