In recent times, TikTok is growing as the most fascinating and viral platform. Like other platforms, TikTok enables them to record and share their short-form videos. But, it’s different from other platforms. It lets the users create music-based videos.
On TikTok, you can make vertical lip-syncing videos. It got the most trending things on the internet in 2019. As a business marketer, TikTok started the concept of marketing.
TikTok is popular among every age group, which has got 500M, active users. Every user spends at least 52 minutes on TikTok every day.
The marketers need different channels to reach out to their target audiences. TikTok marketing is one such platform that focuses on every age group.
The hashtag challenge by Jimmy Fallon is #tumbleweedchallenge, which received millions of views. Thus, these challenges promote the products or services by influencers. You can use similar hashtags on content to drive among your audiences.
How To Use TikTok Marketing?
TikTok has two important sections, they are, feed and discover. When you enter the TikTok app, you can first see your feed, where you view all your trending videos.
On the discover page, you can browse users and hashtags. It will also showcase the trending challenges and hashtags.
The hashtag challenge by Jimmy Fallon is #tumbleweedchallenge, which received millions of views. Thus, these challenges promote the products or services by influencers.
Best Features Of TikTok Marketing
TikTok is perfect for advertising that increases your brand awareness for a product. It will help you to bring back the attention of your audiences. Hashtags have the power to grab the audience’s likes on your product or service.
Improve video’s visibility by using hashtag challenges to promote your brand. Moreover hashtags challenges bring more engagement rate. As a result you will have more views and likes. At the same time, TikTok views make your account popular. Especially if you are trying to become viral.
For example, Guess started an #InMyDenim campaign. The users can show off the way they wear jeans in different styles. Guess used influencers to begin this challenge, which gained 37.4 million views.
Influencer marketing is one of the perfect marketing methods for several brands. TikTok influencers collaborate with brands to advertise their products or services through them.
Popular TikTok influencers have got a million followers. It helps you with the chance to produce massive results from your ad campaign.
Every brand owner on TikTok must provide liberty to follow the influencers. After all, TikTok influencers are the ones who are aware of how they can grab users to their feed or videos.
Also, you need to be aware that the product you need to promote should be perfect with the influencer’s behavior.
TikTok’s most creative influencer is Leticia Gomes. She uses makeup to change herself into famous characters and celebrities. She transformed herself as Freddie Mercury, Albert Einstein, and many more.
Brand Takeover Ads
TikTok’s brand takeover ads are short-form videos, GIFs, or still images. The TikTok ad links with hashtags and the official page.
These ads are effective to establish and simple to use. It helps you reach a broader audience in context-based. You can also estimate the success of ads using the following terms. They are impressions, reach, and click-through rates.
In-feed Native Ads
In-feed video ads can be between 9 to 15 seconds long. These ads are full-screen, which is like Instagram.
In-feed native videos are effective for advertising and promoting brands. Among youngsters, you can use in-feed ads to aim your audience.
Always keep in mind that these in-feed ads are skippable ads. You need to have an interesting way to begin your video with better engagement.
The essential factor in promotion is that the users need to be able to take part in it. Motivate the audiences to make videos connecting your products. Assure that they mention your brand while posting the video on TikTok. When your audience starts saying about your product, it’s becoming promoted.
A Chinese restaurant asked its audience to record a popular dish. Based on the customer’s preferences of ingredients. Thus, the TikTok video became very popular. Several audiences started sharing it on TikTok that resulted in massive marketing success.