How To Use IGTV: Complete Guide For Beginners

Instagram has come up with many new features like question stickers, shoppable posts, name tags. In this order, you can see IGTV. Like feed posts, IGTV has its unique position on profile pages. IGTV has become a game-changer for brands and marketers. It is one of the best online video platforms. Once you post a video on IGTV, it will not be deleted unless you do it. The users can create videos up to 15 seconds to 10 minutes. If your account is verified, then you can exceed your video length by up to 1 hour. 

Well, in this article, you are going to see a complete guide about IGTV features.

IGTV resembles traditional TV’s behavior, like a TV, you can start watching the videos once you open the app. You can upload a video for up to 1 hour in this app, which is dissimilar to Instagram.

You can express your interaction through likes, comments and even share the video with your friends via Instagram direct.

You can find lots of new accounts to follow, depending on your interest you can choose them. You can either swipe up and switch between the accounts you follow. O just randomly follow the account.

Fundamentals Of IGTV 

Your video can be from 15 seconds to 60 minutes long. Keep in mind, only verified accounts can upload 60 minutes of videos.

Once you open the app, your video begins to play. 

Videos will occupy full screen and in a vertical format.

Viewers can like, comment on videos; also, they can send videos to their friends.

IGTV Categories

IGTV has three major categories 

For You

You will see videos on people whom you follow, Instagram believe, you will prefer them.


You will see videos from all the people on Instagram that you follow already.


It appears on all the trending videos on IGTV and is ranked by popularity.

Tips To Promote Your Business Using IGTV 

It is one of the great opportunities for brands or marketers to promote a lot of stuff about their business. By adding links to your videos, you can drive traffic to your websites. When you post videos regularly, you can get more engagement to your account. Moreover, you can gain maximum reach through IGTV likes; this way, you can attain more exposure to your account. When your account becomes famous, automatically, your business gains more visibility. 

Once you upload a video, don’t forget to cross-promote your videos on other media. Throughout the channel, follow the same theme and maintain consistency. Remember, before planning to create content, think about whether your audience will like it or not. Analyze your audience preferences and mindset. Then frame your content, ensure you have added catchy titles, give a clear description of your videos. Don’tDon’t forget to add hashtags in the description part. 

Optimized Size & Ratio For IGTV 

Your file size should be up to 3.6GB.

The file type must be in MP4.

You need to maintain a ratio of 9:16

Video thumbnail and cover image must be in JPG format. 

Measure Your Performance

It is essential to evaluate your videos on IGTV. Make use of Instagram analytics to help to give more info to make your work better. You can get details about views, which is the number of people viewing your videos. Then engagement, which is likes and comments. Finally, you will have audience retention, which is the percentage of all views who watched your IGTV video completely. 


IGTV is an evolutionary stage; marketers, brands can utilize it to reach their potential customers. It is the perfect place to share more information about your business. If you are new to IGTV, no problem, it’s never too late to start it. Create your own channel and start posting more videos. 

Author Bio

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.