A key marketing channel for all sizes of companies is Social media. Still, with so many business actives across the social media networks, it is very harder than to stand out ever before. YouTube, Instagram, LinkedIn, Pinterest, Facebook, and Twitter are all excellent brand awareness building and potentially connecting with the customers and audience. But you have to consider up and coming social media platforms like TikTok? With less competition from other business and growing business from other companies. This short videos sharing platform is accessible under the name of Douyin in China, and the app was launched in 2017 as TikTok on both android and ios for outside marketers of China. In 2018 TikTok was merged with the app Musical.ly, which is a lip-synching app with existing user accounts consolidated into the one same app. The video on the TikTok app is primarily used by the younger demographic.
The platform also the users to make short videos with filters and music to share with the audience and friends, although people even can just browsing the site. Like other social media networks, users also can subscribe to the different favorite channels and follow the other users, search by hashtag, and comment, and like on the other user’s video content. Most of the videos are up to long for 15 seconds, although they can longer. Most of the TikTok videos are the user’s lip-synching to popular songs or tracks. Still, you will also find comedians, dancers, skateboarders, beauticians, pranksters, and crafters all sharing their talents and creativity. Significantly for marketers, users, and people also sharing the videos using products by themselves.
In the 2019’s first quarter, in ios app the most downloaded app is TikTok app, with over 33 million downloads, by 2019, June, the platform had 500 million monthly active users globally, but the figure is too much likely higher. TikTok also has appeal internationally, with the most significant proportion of the users in India, China, and the USA, so buy TikTok fans to make an engagement for your videos.
TikTok will be a great addition to your marketing strategy on social media if you are trying to reach a younger audience. 41% of the users on TikTok aged from sixteen and twenty-four, around a quarter of the TikTok users are the age between twenty-five and twenty-nine years old. Even though, overwhelmingly, TikTok is more popular with the younger audience.